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The Basics of Creating an Integrated Digital Marketing Strategy

Digital marketing is a powerful tool that businesses, from start-ups to larger enterprises, can use to reach their target audiences and increase their sales. However, not everyone knows how to create an integrating digital marketing strategy. 

To help you get started, this article will discuss the building blocks of an integrated digital marketing strategy that drives results.

1. Research Your Competition 

To stay ahead in the game, find out what the competition is doing and how they are doing it. Looking into their digital marketing tactics, such as their website design, advertising campaigns and the content they share can give you ideas to improve your strategy and keep up with the competition. Examining your competitors’ strategies can also help you identify any areas of your own digital marketing plan that need improvement to create a more effective one.

2. Develop a Content Strategy

A content strategy involves creating a plan for how and where content is created, shared and archived. It can be in the form of text, images, videos or even audio. Ensure that all content is relevant, interesting and engaging to the target audience. A content strategy should also include a plan for tracking and measuring the content’s success. 

3. Create a Social Media Plan

Social media plans are roadmaps for leveraging social media to promote your business and connect with your customers. It outlines what you want to achieve with your social media presence, which platforms you will use, the type of content you will post, how often you will post, and what metrics you will measure to determine success.

4. Invest in Search Engine Optimisation (SEO)

Making the most of SEO involves optimising your website, content and other assets to make them more visible to customers searching for related terms. Doing so will help your business to be more discoverable and attract more website visitors, which can result in higher sales volumes. Besides that, SEO ensures that your website is optimised for mobile users, so they can conveniently access your content when they are on the go.

5. Use Email Marketing

Email marketing is an effective way of staying connected with your customers and prospects. You can craft individualised messages for each of them, which can help to foster trust and loyalty. Additionally, you can precisely target specific segments of your audience, measure their response and measure the success of your campaigns. To maximise the advantages of email marketing, you should employ personalisation, segmentation and automation to ensure the correct messages are sent to the right people at the right time.

6. Measure and Analyse the Results

By using analytics, you can measure the effectiveness of your campaigns and identify which tactics are proving successful and which need to be adjusted. You can track website visits, conversion rates and customer lifetime value. This information can be used to optimise future strategies and ensure your digital marketing efforts are giving you the best return on investment.

The Bottom Line

Creating an effective digital marketing strategy is essential for any business to succeed in the digital space. The perfect strategy combines SEO, content marketing, social media marketing and email campaigns. If you haven’t developed your integrated digital marketing strategy, work with the experts and watch your business reach new heights!

Kendell & York is committed to helping businesses stay competitive in an evolving digital landscape. Our digital marketing consultants will guide you every step of the way to give you the results you desire. Contact us to learn more about our digital marketing services.

Dennon Clamp

Dennon has had a successful career in marketing and advertising that spans over 15 years. With many international awards, he has also started and sold previous start-ups to larger organisations. Dennon is passionate about helping businesses achieve their marketing goals and has a proven track record of increasing brand awareness, driving website traffic, and generating leads.