News & Insights

10 Ways Artificial Intelligence Will Change eCommerce Part 2

AI is revolutionising the eCommerce sector by enabling businesses to efficiently process data and make smart decisions. AI-driven solutions are helping businesses optimise their operations, lower costs, and enhance sales. This article takes a look at how AI is revolutionising the eCommerce industry with ten distinct examples. Now, we’ve already touched upon this topic in the first part of this article. Make sure to read that article before proceeding to this one.

6. Improved Fraud Detection

When it comes to credit card fraud, AI can be a powerful tool for detection. By analysing past patterns of fraud, AI can help identify potential fraudulent activity before it happens. This can help businesses avoid losses and protect customers from becoming victims of identity theft.

AI can also help businesses identify trends in customer behaviour that may indicate fraudulent activity. For example, if a customer suddenly starts making a lot of small purchases on their credit card, this could be a sign that they are using the card to test its limits before attempting a large purchase. By monitoring for these types of changes in behaviour, businesses can flag potential fraud before it occurs.

7. In-Store Shopping Assistance

AI can be used to provide in-store shopping assistance. This includes providing product recommendations, offering discounts, and helping customers find the items they need.

8. Automated Pricing

AI can be used to automatically adjust prices based on market conditions and customer behaviours. This can help increase sales by ensuring that customers are paying the best possible price for the items they are purchasing.

9. Automated Payment Processing

AI can be used to automate the payment processing process. This can include verifying customer information, processing payments, and initiating refunds when necessary.

10. Automated Customer Segmentation

AI can be used to personalise the customer experience. By understanding customer preferences and behaviors, businesses can provide each customer with a personalised experience that is tailored to their needs. With the same data used, you can utilise AI to target customers with products that match their needs and spending patterns. AI can help businesses identify customer segments and customise marketing campaigns accordingly. This can help businesses target the right customers with the right products and services. As we’ve already mentioned in the previous article,

Conclusion

We hope this article proves to be useful when it comes to helping you gain a better understanding of the many different ways that AI can help improve the eCommerce industry. AI is revolutionising the eCommerce landscape. By leveraging its ability to quickly and accurately process vast amounts of data, businesses are able to streamline operations, enhance customer experiences and increase profits. Automation powered by AI allows companies to provide a tailored, personalised shopping experience, while cost savings and efficiency gains help them remain competitive.

If your company wants to use more AI in marketing for your eCommerce business, Kendell & York is here to help! We’re a group of marketing, creative, and technology executives who recognise the potential of web 3.0 and AI to revolutionise the way communication teams and businesses operate. Our firm provides expert guidance, cutting-edge solutions, and a deep understanding of the intersection between marketing, Web 3.0, and AI. Call us today to work with Australia’s first web 3.0 and AI marketing preparedness firm!

Dennon Clamp

Dennon has had a successful career in marketing and advertising that spans over 15 years. With many international awards, he has also started and sold previous start-ups to larger organisations. Dennon is passionate about helping businesses achieve their marketing goals and has a proven track record of increasing brand awareness, driving website traffic, and generating leads.