News & Insights

5 Ways AI Technology Can Be Beneficial for E-commerce

In recent years, people and the media have negatively painted artificial intelligence (AI) because of its historical associations with science fiction and a dystopian future. AI-generated images can also be viewed as detrimental to most artists because they increase the risk of copyright infringement and hurt artists’ commissions. 

However, AI technology for e-commerce platforms has been essential for improving the customer experience. It uses algorithms and learning technologies to automate processes and analyse customer data. This data will eventually help business owners to make more informed decisions. 

This article will enumerate five practical ways AI technology can benefit e-commerce platforms. 

1. Automation 

Being a business owner means running an efficient company, especially if you already have customers from distant and overseas areas.

Today, online stores are available on multiple platforms, and users can access them anytime. For this emerging reason, business owners must automate their customer service to keep up with the demand and stay competitive. Using AI technology for e-commerce helps organisations save time, energy, and money to run an efficient business even after business hours and improve the customer experience. 

AI also lets them automate mundane or repetitive tasks like featuring new products across multiple channels, synchronising sales, identifying high-risk transactions, and providing loyal customers with discounts. Moreover, computerised chatbots can handle basic inquiries so business owners can tackle more complex requests. 

2. Personalisation

Modern customers want a customised shopping experience, and business owners use AI technology for e-commerce to deliver a tailored experience to individual customers. These strategies include displaying products, running email campaigns, and creating product lists tailored to customers’ needs and interests. It also helps optimise the checkout process. These investments let businesses increase sales and enjoy better customer satisfaction and loyalty. 

3. Remarket to Potential Prospects 

E-commerce businesses use retargeting as a reminder strategy to reach customers who have previously visited their websites. They can use AI technology to identify customers’ behavioural patterns and push notifications to communicate with them. 

AI-powered remarketing is a cost-effective strategy for businesses to engrave their name in the minds of their customers by displaying advertisements to those who have previously interacted with the business website. This tactic reminds them of the business and boosts their likelihood of buying their products or trying their services again. That way, companies can stay relevant and increase the customer’s chances to take action. 

4. Smart Search

Customers who search for products on e-commerce websites are more likely to purchase your products. However, remember that they usually struggle to find the items they want, even after using the right keywords. For this reason, now’s the perfect time to invest in intelligent search.

Businesses use intelligent search by combining traditional techniques like autocomplete, navigation, and faceted search with merchandising tactics. This AI technology for e-commerce provides an enhanced, personalised, and user-friendly experience with features like recommended products and recent searches. They may also use image annotation to improve the search experience by considering behavioural data. 

5. Get Voice Commerce and Virtual Assistants

Being a business owner means promptly answering your customers’ and visitors’ queries. However, manually accomplishing these tasks can be challenging, especially when handling too much responsibility. 

Virtual assistants (VAs) are standard AI technologies for many e-commerce businesses. They use language processing and machine learning to answer customer queries. On the other hand, voice commerce is a popular, convenient way for customers to buy items or search for information using only their voices. Many e-commerce companies are investing in these technologies to let customers access information quickly and easily.

The Bottom Line

AI technology for e-commerce platforms is increasingly popular for modern business owners because of its convenience and can deliver efficient and high-quality customer services. You can enjoy these benefits by working with a reputable agency. 

If you need AI technology for e-commerce platforms, work with Kendell & York! We’re committed to helping businesses stay competitive in the digital landscape by leveraging technologies to their advantage. Contact us now!

Dennon Clamp

Dennon has had a successful career in marketing and advertising that spans over 15 years. With many international awards, he has also started and sold previous start-ups to larger organisations. Dennon is passionate about helping businesses achieve their marketing goals and has a proven track record of increasing brand awareness, driving website traffic, and generating leads.