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AI For SEO: What Are the Projected Changes in 2023?

The future of search engine optimisation (SEO) in 2023 is one of the most talked-about topics in digital marketing today. As technology advances, so does the impact of search engine optimisation on digital marketing.

Artificial Intelligence (AI) is one of the key advancements in technology driving the future of SEO. As AI for SEO technology evolves, it will have an increasingly influential role in optimising websites for higher search engine rankings.

SEO will need to change as AI advances. It won’t be long before AI replaces SEO because it can review data faster than humans.

The SEO sector is always changing. Google updates its algorithms frequently, and new technologies are continuously being developed.

The SEO community has been debating the effect AI would have on the industry since Google announced that they would be using RankBrain, an AI system, to analyse search results better.

Anchors and Keyword Management

One of the core components of SEO is keyword research. Although it has always been a laborious and time-consuming procedure, AI tools have greatly accelerated it.

Examining anchor text usage, keyword variations, and semantic keywords is made easier by AI-based keyword capabilities.

Content Development and Assessment

In SEO, content still has the upper hand. Google’s algorithm uses natural language processing (NLP) to decipher the text on a webpage and match it to the user’s query. Therefore, it is more crucial than ever to create outstanding, topical content.

Although there have been contentious discussions concerning Google’s policy regarding user-generated content, GPT-3-based solutions are still more frequently used, and GPT-4 development is currently well underway.

Traffic and Ranking

SEO needs an in-depth understanding of your website’s rankings and visitor development. Although Google Analytics is a great tool for this, the data analysis process can be time-consuming.

AI-based systems may foresee and warn against rankings increase while automatically identifying problems and offering fixes.

Analysis of Search Engine Algorithms

Given that Google’s algorithms are always changing, keeping up with the most recent modifications could be challenging. Site audits are often needed for this, which could take some time.

Additionally, you risk being penalised or even blocked if you make changes or modifications to your website that Google deems undesirable. Your visitors and sales may consequently suffer greatly.

Even though audit technologies help you stay current with advancements now, AI will soon be able to thoroughly evaluate your website and spot any potential warning signs that could result in a penalty.

The appropriate adjustments to your website could then be done using this knowledge before it’s too late. Businesses will be able to prevent the pricey process of recovering from a Google penalty in the future.

Sharper SEO Focus

AI will significantly impact SEO strategy in Melbourne. It will alter how businesses approach an SEO strategy and how they assist clients in getting better results. Businesses that deploy AI effectively will be able to dominate the SERPs and sustain a competitive advantage.

Client dashboards, which provide customers direct control over AI-based strategies and keyword focus, will enable agencies to more efficiently automate communication on the focus or aggressiveness of a campaign.


AI is undoubtedly set to revolutionise the SEO landscape. AI-based algorithms are more accurate and efficient at understanding user intent, making them better equipped to deliver relevant content to users. This will make SEO more effective and help businesses reach the right people.

Moreover, AI will also enable SEO professionals to optimise content for voice search, which is becoming increasingly popular. AI-powered tools will also make SEO tasks such as keyword research and analysis more efficient.

All in all, AI will surely bring about dramatic changes in the SEO industry, ultimately leading to better online experiences for users.

Kendell & York is the first Web 3.0 and AI Marketing preparedness firm in Australia. Every industry is impacted by the rapid evolution of Web 3.0 and AI technologies. To stay competitive in this digital landscape, businesses need a Web3 marketing preparedness firm to help them understand and leverage these technologies. Contact us to know more about AI for SEO!

Dennon Clamp

Dennon has had a successful career in marketing and advertising that spans over 15 years. With many international awards, he has also started and sold previous start-ups to larger organisations. Dennon is passionate about helping businesses achieve their marketing goals and has a proven track record of increasing brand awareness, driving website traffic, and generating leads.