News & Insights

AI & Marketing: Top 10 Things Marketers Need to Know

As technology develops, artificial intelligence (AI) has become a priceless business tool, particularly in the marketing space. AI has revolutionised marketing and opened up a world of possibilities for marketers to pursue their goals and drive digital transformation.

AI is being used in various marketing applications, from customer segmentation to predictive analytics. It can also help marketers make more informed decisions, improve customer experience, and increase profits.

This article discusses the importance of AI in marketing, how it can be used and its potential implications for the future of marketing.

How Can AI Be Used in Marketing?

AI is the capability of a computer or machine to perform tasks in a way that mimics human decision-making. By utilising large amounts of data and machine learning algorithms, AI is able to create models and make decisions without direct human intervention.

AI can be utilised in a variety of ways in marketing, such as the following:

  • Automated Customer Support: AI can provide automated customer support services such as natural language processing (NLP) and sentiment analysis.
  • Targeted Campaigns: AI can assist marketers in developing targeted campaigns that reach their target audiences in the most effective manner.
  • Predictive Analytics: Predictive analytics allows marketers to better understand consumer behaviour and predict future trends.
  • Personalisation: AI can be used to personalise content for different customers, tailoring messages and targeting them with specific offers.

How Does Marketing Benefit from AI?

The use of AI in marketing is a relatively new concept but is quickly becoming a vital tool for companies looking to stay competitive. AI can help marketers reach more potential customers more quickly and efficiently and reduce costs associated with marketing activities.

Below are some of the key advantages of incorporating AI into marketing operations:

  • Improved Customer Experience: AI allows companies to personalise customer interactions and provide an optimal experience based on data.
  • Cost Savings: AI helps companies save time and money by automating certain processes and reducing manual labour.
  • Increased Data Accuracy: AI can help marketers better understand data and provides them with a more accurate picture of customer behaviour.
  • Better Decision-Making: AI helps marketers make data-driven decisions faster and more accurately.

What Are the Potential Implications of AI in Marketing?

The use of AI in marketing can have far-reaching implications. It can be used to streamline processes and improve customer satisfaction, or it can become a tool for fraud and malicious activities.

Here are some potential implications of AI in marketing:

  • Data Privacy and Security: AI can be used for data harvesting and exploitation, raising important concerns around data privacy and security.
  • Job Displacement: AI has the potential to displace jobs in the marketing industry, as many processes can be automated.
  • Increased Competition: AI can be used to gain an advantage in the market, giving companies a leg up in the competition.


Artificial intelligence is increasingly assimilating into the marketing landscape, with more and more companies using AI to drive their operations and gain a competitive edge. AI offers companies the ability to personalise customer experiences, automate processes, and gain a better understanding of data. Looking ahead, it is safe to say that AI will continue to play an increasingly important role in marketing. The next part of this discussion details the ways you can use AI in marketing.

If your company wants to use more AI in marketing, Kendell & York is here to help! We’re a group of marketing, creative, and technology executives who recognise the potential of web 3.0 and AI to revolutionise the way communication teams and businesses operate. Our firm provides expert guidance, cutting-edge solutions, and a deep understanding of the intersection between marketing, Web 3.0, and AI. Call us today to work with Australia’s first web 3.0 and AI marketing preparedness firm!

Dennon Clamp

Dennon has had a successful career in marketing and advertising that spans over 15 years. With many international awards, he has also started and sold previous start-ups to larger organisations. Dennon is passionate about helping businesses achieve their marketing goals and has a proven track record of increasing brand awareness, driving website traffic, and generating leads.