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How to Successfully Evolve Into Web3 For Web2 Brands

The Internet is ever-evolving, and as technology advances, so does how businesses interact with their customers online.

Web2 and Web3 are two of the most popular web technologies available today, and many businesses are transitioning, or looking to transition, their brand from the Web2 platform to the Web3 platform.

Although moving from Web2 to Web3 can be challenging, it is possible to do so successfully and quickly with the appropriate direction and plan.

This article will outline the procedures for converting your Web2 brand to Web3.

Why Should You Transition From Web2 to Web3?

Any Web2 brand should take note if Web3 is expanding at this rate. Change and new applications are brought about by the next stage of the growth of the web, but more importantly, challenges are created.

Not all firms will be required to respond to this call, even though it is essential for a business to be interested in new technology.

Moving slowly while taking into account web advancements throughout time will be the major concern for organisations wanting to establish themselves.

The Internet was created to facilitate inter-human assistance. Over time, businesses started to cash in on this by promising to assist clients in exchange for their private data.

Consumers suffer since these businesses can use the data for commercial purposes without acquiring the owners’ permission. It seemed like the Internet was getting smaller and smaller for a while.

Centralised platforms constrain the open Internet. The fact that centralised platforms like Google and Facebook control large volumes of user data shows that the core of Web2 is the centralisation and infringement of user data, information, and privacy.

Contrarily, Web3 will alter this dynamic. Web3, which consists of social media websites, streaming services, and blogging platforms, influences how users live their daily lives. The result is a metaverse on the Internet.

It’s a new digital era and a shift in how people share information and communicate. Decentralisation is made possible by Web3, meaning big businesses no longer control user data.

How to Successfully Evolve Into Web3 For Web2 Brands

Web3 is a development rather than a revolution. Transparency and community need to be combined urgently by brands.

The road to Web3 is not that straightforward, though. The three steps below are what a Web2 brand might follow to start its Web3 journey:

Essentials of Web3

It is essential to be knowledgeable with Web 3. Each business must be aware of specific Web3 problems and try to address them.

A Web3 ecosystem needs to overcome challenges and satisfy user needs. It necessitates reevaluating and modifying the infrastructure.

For instance, the Ethereum blockchain now uses 99% less energy than it did when the first transactions were made due to the Merge process. This means that gas prices will be much lower in the future than they are now.

Because not all brands will require this change, it is crucial to proceed cautiously and develop a Web3 plan. Before participating in Web3 activities, it may be necessary to consult an expert first.

Process Simplification

For this to succeed, customers must accept the change and not detect a significant difference between Web2 and Web3 approaches. Web3 components must be easier to use, so internal and external tutorials are required.

The creation of a platform with an intuitive user interface could achieve this. High-end and retail fashion firms may depend on METAV.RS to help them navigate this change.

Social Networks to Combine Web2 and Web3

One of the best resources for fusing Web2 and Web3 content is Twitter. Instagram will soon use NFTs. Consequently, there is no need to leave one to visit the other. Web2 and Web3 must be used together for a brand to make more sense.

Web3 and the metaverse will also significantly impact the marketing and communication industries, creating opportunities for NFT community managers, content producers, and even gamification strategists.

Web3 facilitates communication between Web2 and Web3. For those who understand the blockchain revolution’s significance and think Web3 is the future, the world of Web2 may be challenging.

Major IT businesses from Web2 and Web3 are cooperating to enhance what it already has to prepare for their approaching meetings in this transitory zone known as Web3.

The goals of Web3 are to increase accessibility, justice, and transparency in the online world.


Transitioning your Web2 brand to Web3 can be a daunting journey. While many steps can be taken to ensure a successful transition, the most important ones are to embrace technology, create a mobile-friendly website, focus on content quality, and use analytics to track progress.

Investing in SEO, UX design, and social media are key components of a successful Web3 transition.

Recognising that transitioning to Web3 requires a comprehensive strategy and ongoing commitment is essential. Your Web2 brand can successfully transition to the new digital world with the right approach.

With our unique understanding of the intersection between marketing, web3, and AI, Kendell & York can provide cutting-edge solutions and strategies for businesses looking to stay ahead in their rapidly evolving industry. Transition your brand into Web3 with us!

Dennon Clamp

Dennon has had a successful career in marketing and advertising that spans over 15 years. With many international awards, he has also started and sold previous start-ups to larger organisations. Dennon is passionate about helping businesses achieve their marketing goals and has a proven track record of increasing brand awareness, driving website traffic, and generating leads.