News & Insights

Ways E-Commerce BI Can Power Your Business Journey – Part 1

The e-commerce sector is booming, and businesses of all sizes are jumping on the bandwagon. But the success of any e-commerce venture depends on more than just good marketing. 

Business intelligence (BI) can make a huge difference in the success of an e-commerce business. By leveraging BI, e-commerce businesses can gain greater visibility into their data and make decisions that will power their journey.

Business intelligence is the process of gathering and analyzing data to gain insight into the performance of an e-commerce business. It can help identify areas of opportunity and potential risks. By leveraging BI, e-commerce businesses can make better decisions and improve their bottom line.

Here are some of the ways e-commerce business intelligence can power your business journey.

1. Improved Decision Making

E-commerce BI can provide you with a comprehensive view of your business. By collecting and analyzing data from a variety of sources, you can get a better understanding of your customer base, sales trends, and other important metrics. 

This data can help inform decisions, allowing businesses to make better-informed decisions based on facts rather than gut feelings. This data can then be used to target your marketing efforts better.

2. Personalising Your Customer Experience

Data-driven insights can help you understand your customers better and personalise their experience. This includes personalising product recommendations, targeting customers with relevant ads, and creating personalised content. 

By understanding your customers’ needs and preferences, you can create a more tailored experience that will help increase engagement, leading to increased customer loyalty and sales.

3. Improved Efficiency

E-commerce BI can help you optimise operations. You can gain insights into operational performance by leveraging data from sources such as sales data, customer data, and inventory data. This can help you identify areas for improvement and make more informed decisions about how to allocate resources. 

Additionally, leveraging data can help you identify areas where you can reduce costs and increase efficiency. 

4. Greater Visibility

BI tools can provide businesses with greater visibility into their data. This can help you identify areas of improvement. By gathering and analyzing data, you can identify areas where your business is underperforming, as well as areas where you can make improvements. 

For example, an e-commerce business can use BI to track customer lifetime values and customer retention rates. You can use this information to improve customer experience and increase customer loyalty.

By understanding your customer’s needs, you can make changes to your products or services that will improve their experience and make them more likely to purchase from you.

5. Data-Driven Marketing

E-commerce BI can also help you gain insights into market trends. You can gain valuable insights into customer behaviour and market trends by leveraging data from sources such as Google Analytics and social media platforms. 

This can help you better understand what customers are looking for and how they’re interacting with your brand. This can also help you to create more effective marketing campaigns and product offerings.


By leveraging business intelligence, e-commerce businesses can gain greater insight into their performance and make decisions that will power their journey. 

By using BI tools to analyze data, businesses can identify areas of opportunity and potential risks and make better-informed decisions. This can lead to improved customer experience, greater efficiency, and a data-driven approach to marketing. All of these can help e-commerce businesses succeed and improve their bottom line.

Looking for the best BI tools for e-commerce? You have come to the right place. At Kendell & York, we are committed to helping our clients unlock their full potential and achieve success with business intelligence in e-commerce. Contact us today to learn more about how we can help you succeed in your e-commerce business by incorporating BI!

Dennon Clamp

Dennon has had a successful career in marketing and advertising that spans over 15 years. With many international awards, he has also started and sold previous start-ups to larger organisations. Dennon is passionate about helping businesses achieve their marketing goals and has a proven track record of increasing brand awareness, driving website traffic, and generating leads.