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Web3 Marketing: Top 10 Things Marketers Need to Know

As the blockchain technology industry continues to grow, web3 marketing is becoming increasingly important for marketers to understand.

Web3 marketing is the use of digital marketing techniques to promote and engage with customers on the blockchain, such as decentralised applications (dApps), digital wallets and smart contracts. In general, it is a term used to describe the use of digital technologies to promote a product or service in a more direct and personal way. In Australia, web3 marketing is becoming increasingly popular due to its effectiveness in boosting brand awareness, brand loyalty and sales.

To help marketers make the most of web3 marketing, here are the top 10 things they need to know:

1. Understand the Basics: Before diving into Web3 marketing, it’s important to understand the basics of the fundamentals of Web3 and blockchain technology. Web3 is a decentralised network of computers that allows users to securely store and transfer digital assets. It’s based on blockchain technology, which is a type of distributed ledger system that records and stores information in a secure and immutable way. Make sure you have a firm grasp of the technology’s basics, such as distributed ledgers, consensus protocols, and smart contracts.

2. Utilise Cryptocurrencies: By utilising cryptocurrencies such as Bitcoin, Ethereum, and Litecoin, marketers can quickly and easily pay for goods and services online. This can be a great way to reach new audiences and increase brand recognition.

3. Leverage Smart Contracts: Smart contracts are automated agreements that are stored on the blockchain. They can be used to automate transactions and agreements between parties, and they’re secure and transparent. Marketers can leverage smart contracts to simplify complex transactions and create trust with customers.

4. Explore Decentralised Applications: Decentralised applications (dApps) are apps that run on the blockchain. They’re typically open source and don’t require any third-party authorities for their operation. Marketers can explore the use of dApps for marketing purposes, as they offer a secure and transparent way to reach potential customers.

5. Understand the Use Cases: There are a variety of use cases for Web3 and blockchain technology. Take some time to research and understand which use cases are most relevant to your industry and how they can be leveraged for marketing purposes.

6. Take Advantage of ICOs: Initial coin offerings (ICOs) are a way for startups to raise funds through the sale of digital tokens. Marketers can leverage ICOs to reach new audiences and increase brand recognition.

7. Understand the Legal Implications: Web3 and blockchain technology are relatively new, and the legal implications are still being explored and debated. It’s important for marketers to stay up to date on the latest legal developments in the space in order to ensure they’re compliant with applicable laws.

8. Leverage Existing Platforms: There are a number of existing platforms and networks that can be leveraged for marketing in the Web3 and blockchain space. These include social media, online forums, and industry publications.

9. Network with Industry Experts: Networking is vital in any industry, and the Web3 and blockchain space is no exception. Reach out to industry experts and influencers and build relationships with them.

10. Stay Informed: Web3 and blockchain technology are constantly evolving and new developments are being made every day. It’s important for marketers to stay informed in order to ensure they’re taking advantage of the latest advancements in the field. Make sure you’re subscribed to the right newsletters, podcasts, and news sites, and attend relevant industry events.


Marketers need to stay ahead of the curve and make sure they have a clear understanding of the top 10 things that make web3 Marketing successful. It is essential to know the basics of blockchain, be comfortable with the ever-evolving technology and apply the right strategies for a successful marketing campaign. With the right guidance, marketers can make sure their business stays up-to-date with the latest in web3 technology and reap the benefits that it brings. So go forth, marketers, and make sure you stay on top of the web3 marketing game!

Are you looking for reliable web3 marketing in Melbourne? If so, then Kendell & York is the perfect choice for you. We specialise in providing world-class web3 marketing solutions that can help you reach your business goals. We understand that web3 marketing can be a complex and intimidating process. That’s why we take a holistic approach to digital marketing, combining the latest technologies with creative content and data-driven strategies. This allows us to create customised, effective web3 marketing campaigns that are tailored to your needs. Let us help you take the first step on your journey to success! Contact us to get started!

Dennon Clamp

Dennon has had a successful career in marketing and advertising that spans over 15 years. With many international awards, he has also started and sold previous start-ups to larger organisations. Dennon is passionate about helping businesses achieve their marketing goals and has a proven track record of increasing brand awareness, driving website traffic, and generating leads.