SEO & SEM in Web3

Integrate Web3 technology to increase ranking factors

Utilise machine learning to adapt content to Search Engines

Start before your competitors to gain quick market share

Service Outcome

Optimising for Traditional and Decentralised Search Engines.

In the rapidly evolving digital landscape, understanding and implementing effective Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) strategies have become vital to maintaining visibility and relevance. At Kendell & York, our comprehensive SEO and SEM services are designed to equip your brand with the necessary tools and strategies to excel in both traditional and decentralised web environments.

We are well-versed in optimising for popular search engines such as Google and Bing, where we leverage our understanding of algorithms and use AI technologies for keyword analysis, backlinking strategies, and content optimisation. Our goal is to improve your organic search rankings, enhancing your brand’s visibility and driving more traffic to your website.

However, as the Web3 ecosystem expands, new blockchain-based platforms and decentralised search engines are emerging, offering new opportunities and challenges for businesses. We recognise the potential of these platforms and offer specialised SEO services to help you navigate this new frontier.

Our Web3 SEO services are designed to optimise your online presence within the decentralised web. We combine our deep understanding of blockchain technologies with our expertise in SEO to enhance your visibility in this nascent space. Whether it’s optimising for decentralised search engines or improving your presence on blockchain-based platforms, we can guide you through the process, ensuring that your brand is easily discoverable for potential customers in the decentralised world.

We understand that the transition to Web3 can be daunting, but with Kendell & York, you’re in safe hands. We are committed to helping you stay ahead of the competition, whether it’s on traditional search engines or in the decentralised world. Trust us to navigate the intricacies of SEO and SEM in the era of Web3 and AI, and let’s explore the new digital frontier together.

Web3 Context

The full spectrum of Search Engine Optimisation, integrated with the Customer Journey, Web3 Technologies, and new content ideas.

Maximise Your ROI

Our SEO strategies are designed to drive traffic to your website, increase engagement with your audience, and ultimately drive ROI.


Whether you’re just getting started or you’re a seasoned pro, our team has the knowledge and experience to help you succeed.

Case Studies

Our Results

Reduced CPL cost by 67% for Healthcare & Medical Client

In this case study, you’ll learn how we were able to reduce cost per lead by 60%+ in a highly competitive industry and scale the campaigns to $20k+ per month....

Fitness E-Commerce Store Earns 5405.85% ROAS

With overall sales doubling to $2.3 billion in 2020, it’s safe to say that the health and fitness industry has exploded. Gym and sports equipment companies are poised...

Earning an 8X ROI With Home Improvement Google Shopping

The owners of small to medium-sized home improvement stores face stiff competition. Even when they persuade potential shoppers from going to megaretailers like Home...

Protein Powder Company Earns 10x More Conversions

Do you like drinking a protein shake after a lifting session at the gym? If the answer is yes, then you’ve probably bought some whey protein powder from the client...

Helping an E-Commerce Client Hit 25,000 Monthly Visitors

Are you the owner of a new or well-established website looking for more traffic? E-commerce businesses live or die by the number of people visiting their sites....

Construction Company Grows With 400% More Backlinks

Developing your service-based company’s online authority is one of the best ways to attract new customers. People searching for home repair companies, dental offices,...

Beauty Salon Institute Increases Traffic By Almost 5x

Do colleges and training programs need to worry about SEO as much as e-commerce or repair service companies? The answer is yes. You may not think so because they’re...

Local Business Explodes Traffic From 400 to 45,000

In this case study, we’ll take you step-by-step on how we helped a Midwest-based pool and spa company increase their website traffic from 400 to 45,000 visitors per...

E-Commerce Client Boosts Keywords 764%

E-commerce retail orders experienced a 129% year-over-year growth last April in the United States and Canada. It’s safe to say that we’re entering a new era of...

How We Increased A Law Firm’s Backlinks by 800%

Backlinks are the heart of SEO but they are often difficult to get. In this case study, we’re going to explain how we helped a law firm to increase its referring...

Law Firm SEO: From 500 to 7,000 Monthly Visitors

In this case study, you’ll learn how in only six months we increased traffic to a law firm’s website by 800% and how their traffic is now valued at $11,714 per month....

752 Leads in 90 days for Car Dealership

In this case study, I’m going to show you how we took a failing Google Ads campaign and turned it into an enormous success. In fact, we were able to generate 752 leads...

Reduced Cost Per Lead By 85% for E-Commerce Client

In this PPC case study we will show you how we took an existing campaign, dropped the lead cost by over 85%, saved them thousands in ad spend, and 6x’d the monthly lead...

147% Traffic Increase for Car Dealership

Want to see how we increased a car dealership's website traffic by 147%? Then this case study is for you! Like quite a few clients of ours, this dealership didn't come...

Travel and Tourism Company Now Ranking #1

In this case study, you'll learn exactly how we boosted the rankings of a travel & tourism site all the way up to the top of page 1 in Google with our Managed...

Search Engine Optimisation

How We Can Help


Afforable solutions for new or small local businesses.

Monthly Reporting


25 targeted Keywords
1 Blog per week (approx. 1,500 words each)
Technical SEO
On-Page SEO
Off-Page SEO
Link Building
Client Portal Login


Best for growing businesses looking to scale.

Monthly Reporting


50 targeted Keywords
2 Blogs per week (approx. 1,500 words each)
Technical SEO
On-Page SEO
Off-Page SEO
Link Building
Client Portal Login


Tailored for established and larger organisations.

Weekly WIP + Monthly Reporting


100 targeted Keywords
4 Blogs per week (approx. 1,500 words each)
Technical SEO
On-Page SEO
Off-Page SEO
Link Building
Client Portal Login

Contact Us

Ready to Drive Your Business Forward?

Take the next step towards success by scheduling a consultation with our experts today. Let's explore how we can help you reach your business goals.

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81-83 Campbell Street Surry Hills, NSW, 2010, Australia

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Speak with our internationally recognized experts to discuss your unique business needs.


Reviews on Kendell & York

"I worked with Dennon to develop a digital marketing strategy for my business, and I couldn't be happier with the results. The team was incredibly knowledgeable and took the time to understand my business and my goals."

"I had the pleasure of working with Dennon on a website redesign project, and the team exceeded my expectations in every way. They were incredibly responsive and communicative throughout the process."

"I reached out to Pim for help with my social media marketing strategy, and I am so glad that I did. The team provided me with valuable insights that I never would have thought of on my own."

Whom you'll be working with

Our Strategic Founders.